Joico Blonde Life Violet Shampoo

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde hair
• Rich lather gently cleanses hair

HOW TO USE:  Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.